The iRoller is a new type of minnow that produces only the perfect high-pitch i-shaped roll with dead throw to medium retrieve without swinging the head and tail that are often found in lip-equipped plugs. The basic operation is dead slow to medium retrieve, just wind it slowly. The synergistic effect of natural high-pitch roll with clear color change, flushing, and wavy hair that flutters like a tail fin invites a bite to eat bass.
Another feature of the eye roller is that it has a shimmy fall function that sinks while rolling during a vertical fall as well as horizontal swimming. Taking advantage of this shimmy fall action, it is possible not only to swim but also to invite a bass with the image of shrimp hovering by repeating fall and lift.